Download Mapping Experiences A Complete Guide to Creating Value through Journeys Blueprints and Diagrams Jim Kalbach 9781491923535 Books
Download As PDF : Mapping Experiences A Complete Guide to Creating Value through Journeys Blueprints and Diagrams Jim Kalbach 9781491923535 Books
Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.
Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.
Mapping Experiences is divided into three parts
- Understand the underlying principles of diagramming, and discover how these diagrams can inform strategy
- Learn how to create diagrams with the four iterative modes in the mapping process setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experiments
- See key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
Download Mapping Experiences A Complete Guide to Creating Value through Journeys Blueprints and Diagrams Jim Kalbach 9781491923535 Books
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Mapping Experiences A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams [Jim Kalbach] on . div Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool Jim Kalbach,Mapping Experiences A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams,O'Reilly Media,1491923539,Development - Business Development,Web - General,Consumer relations.,Consumer satisfaction,Consumer satisfaction - Evaluation,Consumer satisfaction.,Customer services;Evaluation.,Information visualization,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Development / Business Development,BUSINESS ECONOMICS / General,Business Economics,COMPUTER,COMPUTERS / User Interfaces,COMPUTERS / Web / Design,COMPUTERS / Web / General,Computer Books General,Computer/General,Computers,Computers - General Information,Computers/Internet - Web Design,Consumer Behavior - General,General Adult,How-to/Do-it-yourself,Non-Fiction,United States,User Interfaces,Web - Design,experience mapping; experience mapping techniques; user experience strategy; UX strategy; product design; service design; optimizing customer experience; optimizing business objectives; customer observations; actionable insight; business strategy; understanding users and businesses; strategic focus for businesses; alignment diagrams; deliverables; business-customer touchpoints; product managers; marketers; customer experience professionals; designers; planning service and product experiences; developing service and product experiences; optimizing service and product experiences; UX design; user experience design; introduction to experience mapping; value-centered design; aligning for value; alignment diagram principles; experience mapping process; starting a project; analyzing data; creating value; service blueprint; lean consumption map; customer journey map; experience map; mental model; design methodology; define strategy; business performance; business improvement
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